This marks a groundbreaking fusion of luxury automotive pedigree and residential architecture in Business Bay / Downtown Dubai. This iconic 341 m, 65‑storey skyscraper is the world’s first Mercedes‑Benz‑branded residential tower, born from a unique collaboration with Binghatti and guided by the German marque’s “Sensual Purity” design philosophy . Its sinuous, elliptical silhouette channels the elegance and precision of Mercedes models like the Vision One‑Eleven and Concept CLA. Inside, the tower houses around 150 ultra‑premium residences—ranging from exquisite 2‑ and 3‑bedroom suites to multi‑million‑dollar 4–5 BR penthouses and exclusive sky duplexes/triplexes—all with panoramic Downtown and Burj Khalifa views. Unit sizes span from 1,837 sq ft for suites to jaw‑dropping 18,000 + sq ft for triplex penthouses. The tower’s roster of five-star amenities is equally commanding: from sky‑infinity pools, private pools per residence, spa lounges, fitness and yoga studios, valet parking, EV‑charging infrastructure, and smart‑home integration tied to Mercedes‑grade automation and energy‑efficient systems including photovoltaic façades—all curated with meticulous attention to detail.